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Cowboys, Ford Unveil 10-Year Naming-Rights Deal For Team's New Frisco Complex

Ford Motor Co. has signed a 10-year deal for naming rights to the Cowboys' new HQ and practice facility under construction in Frisco, Texas. Financial terms were not disclosed. The team's complex, part of a $2B mixed-use project, is now officially the Ford Center at The Star. Ford, a founding partner at AT&T Stadium, will have its logo attached to the exterior of the 12,000-seat indoor stadium, the centerpiece of the development. The stadium opens in August '16, and the Cowboys will share the facility with area high school football teams. The city of Frisco is a partner in the project. Separately, Lincoln Motor Co., a Ford division, has signed a marketing deal with the Cowboys for a high-tech space in Ford Center's retail portion to display its products. The terms and details of that agreement are still being worked out but will include permanent branding for Lincoln at the complex, said Cowboys Exec VP/Business Operations Chad Estis. The Cowboys announced both deals on Friday afternoon at the construction site.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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