Menu
Sports Media

Turner Sports New Media, PGA Tour Ink Multi-Year Web Deal

By Scott Hamilton, Staff Writer, SportsBusiness Journal

Turner Sports New Media To
Help Enhance PGATOUR.com
Turner Sports New Media, a division of Time Warner, and the PGA Tour announced a multi-year deal today to enhance PGATour.com beginning with the ’07 PGA Tour season. The partnership will create a unique cross-promotion between PGATour.com and PGA.com, the PGA of America’s Web site, which is also operated by Turner. Links will be provided directing visitors from PGATour.com to PGA.com, allowing Turner to manage roughly 70-80% of the online golf market. Terms of the deal were undisclosed, but Turner officials said the company has online and wireless rights and will recoup its investment through revenue from ad sales, as well as various subscription-based services. The Tour will continue to use its PGA Tour Production cameras, while Turner will produce and house the video. Turner Sports does not broadcast any PGA Tour tournaments, though it does broadcast PGA of America events on TNT and also manages NASCAR.com. “It’s a unique marriage in terms of having a fully distributed television and new media company partner with a major sports league and manage its online assets without carrying its events on television,” said Turner Sports President David Levy. CBS SportsLine’s seven-year agreement to run PGATour.com expires on January 1.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2006/09/12/Sports-Media/Turner-Sports-New-Media-PGA-Tour-Ink-Multi-Year-Web-Deal.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2006/09/12/Sports-Media/Turner-Sports-New-Media-PGA-Tour-Ink-Multi-Year-Web-Deal.aspx

CLOSE