Beyond the Hype: Unpacking the Sports Betting Opportunity for Stakeholders
The expansion of regulated sports betting across the U.S. has unleashed a wave of unbridled hype. Betting will transform the sports industry as customers wager billions on events every year while radically adjusting their consumption of games in the process.
Or so the narrative goes.
A new report from Eilers & Krejcik Gaming—Sports Betting and the Sports Industry: Opportunities, Overview and Outlook—places a more defined frame around the intersection of sports and gambling.
The report, free for SportTechie readers, breaks down the numbers behind the sports betting marketing opportunity, explores the current state of play for sports betting operators, and predicts how the next waves of sports betting expansion will unfold.
Readers will:
- Learn how marketing revenue is typically distributed by sports betting operators across primary channels.
- Learn where different states currently stand when it comes to sports betting structure and performance.
- Gain a deeper understanding of the likely path to a national sports betting market.
The report contains several actionable insights along with useful snapshots that distills the complex landscape for regulated sports betting into digestible components.
For example, this map provides a handy overview of which markets have authorized sports betting, and how consumers are allowed to bet:
