Marketing and Sponsorship

FIFA Signs Lucia, Diking As Asian Regional World Cup Supporters

6.11.2018

FIFA signed technology company Lucia as an Asian regional supporter for the 2018 World Cup. Luci CEO & President Kirin Li said, "Just as football and the FIFA World Cup have been continuously evolving, the technology for watching football games should also evolve." FIFA also announced Chinese attire brand Diking joined its lineup of World Cup sponsors. Diking will receive brand association rights in Asia, LED board exposure during the tournament and access to tickets (FIFA).

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