La Liga revamps league app in effort to build fan relations

La Liga is “revamping its app” and “establishing a direct relationship with its fans,” according to Seb Joseph of DIGIDAY. The app will “try to cease being results-focused to become more of an entertainment hub” where fans will have the opportunity to “watch match highlights, delve into archive footage and access statistics about their favorite teams and players.” Additionally, the app will “offer competitions and exclusive content from the league’s sponsors.” It is “all free once fans register their details.” As it stands there are “no plans to introduce ads to the app.” Joseph writes apps have “become a necessity for modern sports organizations.” An app, alongside digital media in general, “opens up additional revenue streams.” FC Barcelona, Bundesliga club Bayern Munich and Premier League club Chelsea have “already exemplified how sports franchises are rapidly transforming into media brands themselves" (DIGIDAY, 7/3).