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Marketing and Sponsorship

Former college stars prop up new AT&T March Madness ads

As one of the NCAA’s “Corporate Champions,” AT&T unleashed “Madness Loves Company,” a full 360 campaign that includes four spots from creative partner BBDO, L.A., that “will run throughout the games airing on both CBS and Warner Bros. Discovery,” accord...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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