The Professional Fighters League (PFL), has announced a partnership with white-label NFT platform creator Mercury to create a branded NFT market for the MMA league.
The PFL, which is the UFC’s primary MMA competitor, is expected to have NFTs available for sale before the opening day of its regular season, April 20. Fans will be able to buy, sell and trade PFL-inspired digital collectibles on the platform using credit cards or cryptocurrency— and will also be able to purchase NFTs of fighters created by Mercury itself.
“The marketplace will serve as an integral part of the PFL community and accentuates our strategy to leverage blockchain technology to build deeper engagement with our global fanbase,” PFL CEO Peter Murray said in a statement.
The league, targeting an estimated global MMA audience of 550 million fans, has been expanding its sponsorship reach in recent years, signing deals with Sugar23, Socios and DraftKings, among others. Mercury has also made substantial inroads in college athletics, including recent deals with the University of Kentucky men’s basketball program as well as University of Kansas athletics.
