NBA Star Ben Simmons Joins Crypto Gaming Startup Perion as Brand Ambassador

NBA All-Star Ben Simmons has joined NFT esports organization Perion DAO as a brand ambassador. Perion, a decentralized autonomous organization (DAO), includes NFT prizes within their games to reward higher-skilled players in a play-to-earn format. Simmons, an avid gamer, will help expand Perion’s user base as brand ambassador.

 “What Perion is doing is so important when it comes to getting more people involved and unleashing the competitive spirit of gamers all over the world,” Simmons said in a statement.

 Simmons, disgruntled with the Sixers organization, has not played in an NBA game this season and has asked to be traded from Philadelphia. Simmons now joins fellow Australian-born NBA player Josh Giddey to sponsor an NFT gaming company, following Giddey’s partnership with Crypto Gaming United.