Nike Running Ad Features Snap’s Augmented Reality Glasses

Nike teased a new augmented reality running activation using Spectacles, the smartglasses product made by Snap Inc. A video posted to Nike’s Twitter account on Nov. 5 shows a runner wearing the glasses on her 1-mile run throughout Brooklyn. 

 The video captures a first-person view from the runner’s AR Spectacles, recorded through its built-in camera. Animated gizmos that appear during her run include an augmented bird wearing Nike shoes, targets that share words of encouragement for the runner and digital Nike ads.

 Nike’s Twitter post was captioned, “Nike + @snapchat AR = no more boring runs. What do you think @EliudKipchoge?” Kipchoge is a record-breaking marathoner, a Nike-sponsored athlete and the face of Nike’s 2017 Breaking2 Project.

Nike’s Snapchat AR integration follows last week’s CNBC report of recent trademark filings that foretell Nike’s intent to sell virtual Nike sneakers, apparel and accessories.