ESPN launches first campaign promoting '21 CFB season

ESPN's latest campaign promoting the '21 college football season is dubbed “Welcome Home,” via marketing agency McKinney, N.C. The spot features a custom remix of “Coming Home” by Diddy that builds on ESPN’s partnership with Interscope Records. The creative launched across ESPN networks earlier this week and is the first in a series of brand spots that will debut throughout the year. Among those from ESPN who worked on the ad campaign were Exec VP/Commercial Marketing Networks & ESPN Laura Gentile, VP/Sports Marketing Emeka Ofodile, Senior Dir of Sports Marketing Curtis Friends, Associate Dir of Sports Marketing Maggie Davis Lewin, Marketing Manager David Dessau, Marketing Coordinator Willi Anderson, Music Dir Kevin Wilson, Music Operations Supervisor Joanne Strange, Music Coordinator Caitlin Delvillano and Producer Steven Thornton (SBJ).