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Marketing and Sponsorship

FC Cincinnati Adds Allegiant Air, Heineken As Cornerstone Sponsors

FC Cincinnati has "doubled its number of major sponsors heading into the first year in its new stadium," according to Steve Watkins of the CINCINNATI BUSINESS COURIER. The club "has signed Allegiant Air and Heineken as its newest cornerstone partners." It adds those to First Financial Bank and Mer...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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