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Audience Analysis: NASCAR Sees Gain For Penultimate Cup Race

NBC averaged 2.72 million viewers for the NASCAR Cup Series race from Martinsville last Sunday afternoon, up 6% from the series' penultimate race last season from Phoenix (2.57 million). Two years ago, the race from Phoenix averaged 3.31 million viewers. Earlier in the week (Wednesday), NBCSN carried the Cup race from Texas that had been rained out a few times, averaging 1.2 million viewers.

SCARLETT & GREY'S ANATOMY: Ohio State was once again on top for college football viewership this past weekend. The "Saturday Night Football" matchup with Penn State averaged 6.53 million viewers on ABC. That figure is 55% higher than the average for Big Ten games on ABC last season. The No. 2 college game of the weekend was ABC's noon ET window featuring Clemson's comeback win over Boston College (4.38 million). For the "Big Noon Saturday" window on Fox, Michigan State-Michigan averaged 4.22 million viewers (No. 3 last weekend), down 5% from Fox' Big Ten average last season.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
VIEWERS
(000)
NFL: Saints-Bears
11/1
Fox
4:27-7:30pm
22,773
NFL: (singleheader)
11/1
CBS
1:03-4:05pm
18,650
"Sunday Night Football": Cowboys-Eagles
11/1
NBC
8:23-11:13pm
16,933
World Series: Dodgers-Rays: Game 6
10/27
Fox
8:03-11:49pm
12,704
NFL: (regional)
11/1
Fox
1:03-4:25pm
12,305
"Thursday Night Football": Falcons-Panthers
10/29
Fox/NFL Net
8:23-11:25pm
12,052
"Monday Night Football": Bears-Rams
10/26
ESPN
8:13-11:27pm
10,501
College football: Ohio State-Penn State
10/31
ABC
7:37-11:19pm
6,534
College football: Boston College-Clemson
10/31
ABC
12:01-3:46pm
4,376
College football: Michigan State-Michigan
10/31
Fox
12:06-4:02pm
4,216
College football: Texas-Oklahoma State
10/31
Fox
4:02-7:15pm
4,039
College football: Notre Dame-Georgia Tech
10/31
ABC
3:46-7:00pm
3,770
College football: LSU-Auburn
10/31
CBS
3:31-7:15pm
3,452
NASCAR Cup Series: Martinsville
11/1
NBC
2:21-6:15pm
2,718
College football: Oklahoma-Texas Tech
10/31
Fox
8:11-11:48pm
2,116
College football: Mississippi State-Alabama
10/31
ESPN
6:59-10:36pm
1,996
College football: Minnesota-Maryland
10/30
ESPN
7:25-11:12pm
1,912
NASCAR Xfinity Series: Martinsville
10/31
NBC
3:45-6:15pm
1,316
"Sunday NFL Countdown"
11/1
ESPN
10:00am-1:00pm
1,291
"College GameDay"
10/31
ESPN
9:00am-12:01pm
1,280
"Monday Night Countdown"
10/26
ESPN
6:00-7:59pm
1,278
NASCAR Cup Series: Texas*
10/28
NBCSN
4:58-8:14pm
1,200
College basketball: Northwestern-Iowa
10/31
ESPN
3:30-6:53pm
1,145
Figure skating: Las Vegas Spectacular (taped)
11/1
NBC
12:00-1:30pm
815
College football: Western Kentucky-BYU
10/31
ESPN
10:37pm-1:39am
788
EPL: West Ham-Liverpool
10/31
NBC
1:30-3:30pm
766
College football: Memphis-Cincinnati
10/31
ESPN
12:01-3:20pm
679
Liga MX: Chivas-UNAM Pumas
10/31
Univision
8:56-11:00pm
658
MLS: Crew-Union
11/1
ABC
3:30-5:30pm
283

NOTE: * = Race had three straight days of rainouts.

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Audience Analysis

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