Special edition cans will be available in 12-packs on beer sellers' shelves in the areaYUENGLING
Yuengling Traditional Lager signed a deal with the Phillies to become the team's official lager, part of an "expanded partnership" between the Pottsville-based brewery and the Phillies, according to Nick Vadala of the PHILADELPHIA INQUIRER. As part of the new designation, Yuengling will "soon release Phillies-branded cans of the lager that feature a retro version of the team's logo." The special edition cans will be "available in 12-packs on beer sellers' shelves in the area, as well as in 16-ounce cans at Citizens Bank Park during the upcoming baseball season." Yuengling also will have a "larger overall presence at Citizens Bank Park with an 'experiential bar area' known as the Yuengling Party Pavilion." The area, "located on the right field side" of the ballpark, will "feature Yuengling's other core beers, such as its Golden Pilsner, Black & Tan, and Light Lager." Additionally, each regular season home game held on a Wednesday will be dubbed "Yuengling Wednesday," featuring "promotions and giveaways from the brewery." Meanwhile, the brewer will "continue its relationship" with Phillies P Aaron Nola, who last year "became one of the first current MLB players to partner with a beer company after the league lifted a rule that prevented such partnerships" (PHILADELPHIA INQUIRER, 3/11).
