Add-to-calendar tool Stanza has partnered with Sportradar to incorporate sports data into its events listing platform. Stanza helps users add events, for example the game schedules of their favorite teams, quickly into the existing calendar app on their device. It will now be able to show features like live game scores and upcoming player statistical milestones alongside the events.
According to Stanza, 13 million people have so far subscribed to its scheduling app. Leagues such as the NFL, the NBA, the NHL, MLB and MLS have all partnered with Stanza to help market their events.
“Calendar is within the top [three] used apps on people’s phones; it’s checked 12 [times] on average daily. We know in-calendar real estate is very valuable and we’re very careful about partners that we bring into the ecosystem. It’s truly sacred ground as people are very sensitive about what shows up in their calendars,” Stanza CEO Smita Saxena said in a press release.
As well as the new Sportradar data integration, Stanza also provides users with content related to betting, ticketing, team merchandise and streaming. The company claims that more than $40 million ticket sales have been sold through its calendar integration tool to date.
