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Marketing and Sponsorship

USWNT Sees Sponsors As Crucial In Ongoing Fight For Equal Pay

The USWNT kicked off their five-game victory tour on Saturday against Ireland at the Rose Bowl GETTY IMAGES As the USWNT and the U.S. Soccer Federation "prepare to enter mediation over the gender discrimination lawsuit, the players and their union know how influential sponsors will be," accor...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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