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Marketing and Sponsorship

Nike The Top Provider Of Apparel, Shoes In Women's NCAA Tourney

Nike once again is the top shoe and jersey provider in the Women's NCAA Tournament, despite losing some of its market share from last year. Nike and its affiliated Jordan Brand outfit 35 teams in some capacity (34 teams wear both Nike shoes and jerseys; Maine wears just Nike shoes). That is down fr...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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