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Marketing and Sponsorship

FC Cincinnati's MLS Move Proving Helpful With Sponsorships

FC Cincinnati begins play in MLS on Saturday, and it is "now in the big leagues when it comes to selling sponsorships," according to a cover story by Steve Watkins of the CINCINNATI BUSINESS COURIER. Club President & GM Jeff Berding said that the team's jersey sponsor deal with Bon Secours ...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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