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Marketing and Sponsorship

Under Armour Finds Success Advertising To Youth On Snapchat

Under Armour is "finding its groove on Snapchat," which has an audience of under-16 sports fans that "match up well" with the brand's basketball gear, according to Lauren Johnson of ADWEEK. Snapchat’s ad formats "run content for 10 seconds," and UA’s ads are "designed to be watched in f...

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