As the Vice President of Branded Partnerships & Activation at Comcast, Matt Lederer has helped build the Xfinity brand through strong partnerships and presence in all passion segments, extending through the Olympics, NASCAR, gaming and music. Matt leads the development of strategies to leverage Comcast’s numerous partnerships, both national and regional, to enhance and promote the Xfinity brand.

Matt spearheaded some of the company’s largest sports partnerships to date including: the entitlement sponsorship of the NASCAR Xfinity Series, the recently announced move to become one of four Premier Partner Brands in NASCAR, gaming partnerships with Overwatch League and Evil Geniuses plus the brand’s sponsorship of the Taylor Swift 1989 World Tour and the Katy Perry Witness the Tour.

Matt has more than 17 years of experience in sports and brand marketing for FORTUNE 500 brands including Nextel and Sprint and is a State University of New York at Geneseo College Alumnus.