Amanda Herald is the Vice President of Media Strategy and Business Development at the National Football League. Amanda is responsible for key content distribution partnerships and strategy initiatives for the league’s media properties. Her focus is driving availability and fan engagement with live games and other NFL content across traditional and emerging media channels. Amanda joined the NFL in 2009 as a participant in the Junior Rotational Program. She graduated from the Wharton School at the University of Pennsylvania with a Bachelor of Science in Economics and was born and raised in Miami, Florida.