Zillow signs on as Rams corporate sponsor, gets Draft House entitlement

The Rams have brought on Zillow as a new corporate sponsor. The digital real estate marketplace’s initial activation will be to title sponsor the Rams' 9,150 square foot Draft House in Hermosa Beach, where the team will conduct their Draft this week. It's the first time in eight years that the Rams have a pick in the first round. Zillow will use its Rams hookup to showcase its proprietary listing technology. The company gets non-exclusive rights in the real estate marketplace category, no specific designation, beyond “proud partner of the Rams,” along with digital and social inventory, and content, LED signage, and hospitality at Rams home games. Rams stadium entitlement sponsor SoFi titled the team’s Draft House last year, but this year its presenting sponsor of a fan-facing activation at Hermosa Beach.