T'Wolves' Edwards helping Sprite bring back popular campaign

T'Wolves G Anthony Edwards is helping Sprite bring back its iconic “Obey Your Thirst” campaign, beginning with a “remake of the ad that started it all 30 years ago," according to Jon Springer of AD AGE. The new spot, via Majority, is a “shot-for-shot homage” to the 1994 commercial where a fan of Grant Hill “crashes to the floor when attempting to dunk like him.” The new ad places Edwards in Hill’s role and “includes a cameo by Hill.” Sprite intends to follow the Edwards ad with others that “take a more contemporary look at ‘Obey Your Thirst,’" including one that will feature U.S. sprinter Sha’Carri Richardson. The campaign “will appear across connected TV, online video, out-of-home, audio and social,” and “will be backed up with limited-time packaging, social and digital activations, strategic partnerships and a capsule collection of limited-edition merchandise” (AD AGE, 4/18).