This rendering shows the viewing experience for a UFC event at Cosm.Cosm
Cosm CEO and President
Jeb Terry announced Tuesday onstage at
CAA World Congress of Sports that Cosm’s
Hollywood Park venue will open June 29. The venue will debut with an airing of UFC 303, which is set to feature the return of former featherweight and lightweight champion
Conor McGregor after nearly three years away from MMA competition.
Ahead of his WSOC segment, called “Shared Reality Set to Transform the Sports Industry,” Terry, a
former college football and NFL player, likened the venue’s upcoming debut to the first game of a regular season after training camp and preseason.
“You’ve already accomplished a great deal, but you know there’s so much more ahead,” Terry told SBJ of the work since Cosm’s ideation in 2019. “And that’s really where we are. We’ve been building this business ... so now we can really go out and deliver that shared reality moment to the world and showcase what we’ve been working on.”
The venue -- a neighbor to the likes of SoFi Stadium and the soon-to-open Intuit Dome -- is 65,000 square feet and features an LED dome that is 87 feet in diameter. The space pairs 8K+ video resolution and spatial audio for an immersive front-row-seat experience from afar. UFC 303, for example, is taking place at T-Mobile Arena in Las Vegas.
TEST FLIGHT: Before the broadcast of UFC 303, the venue will host some private events around the NBA Finals and Stanley Cup Final. Terry said those series will enable Cosm to gauge components of the fan experience before the public reveal, such as fan traffic flow and the F&B service experience.
Cosm has recently added several major partnerships, with broadcast rights holders
NBC and
ESPN joining its list of collaborators on multiyear agreements. The
NBA and
UFC, respectively, were Cosm’s first two partners. After adding the pair in early 2023, the company also picked up
TNT Sports later that year.
Cosm partners provide access to games such as the NHL, the English Premier League, college football, men’s and women’s college basketball and U.S. Open tennis.
Terry said the Cosm venue in Dallas is still on course for opening in the summer ahead of football season, adding “we hope to announce that soon.”
