In Columbia, Chris Trainor reported Under Armour’s Curry Brand is “running 10 digital billboards across Columbia” for the next week recognizing the South Carolina women’s basketball G MiLaysia Fulwiley. Earlier this year, Fulwiley became the first college athlete to partner directly with the Curry Brand in an NIL deal. The billboards say “Hometown Hero. Homegrown Champion. - MiLaysia Fulwiley, National Champion” and “feature a photo of Fulwiley and the Curry Brand logo.” Fulwiley is from Columbia (Columbia STATE, 4/10).
BACK TO BASICS: In Boston, Emma Healy reported the Red Sox’ three-year contract with True Made Foods -- makers of a “maligned sugar-free and organic” ketchup -- ended last year. Heinz will now supply the ketchup and relish, while Mike’s Amazing will supply the mustard and mayonnaise at the ballpark. Many Fenway regulars are “rejoicing” at the news after many described the True Made ketchup as “too sweet” and others said that it was “watery and even grainy at times” (BOSTON GLOBE, 4/9).
BACK IN TIME: In Philadelphia, Elizabeth Wellington reported a Philadelphia apparel brand released a capsule collection of hoodies, jerseys and baseball caps this week “honoring The Philadelphia Stars,” the city’s championship-winning Negro League baseball team. For the Culture Clothing collaborated with Ebbets Field Flannels for the five pieces of “vintage-inspired sports gear.” For the Culture is known for its collection of “clever T-shirts that clap back at cultural appropriation” (PHILADELPHIA INQUIRER, 4/10).
The capsule collection of hoodies, jerseys and baseball caps honors "The Philadelphia Stars,” the city’s championship-winning Negro League baseball teamFor the Culture Clothing
