Curry Brand
Univ. of South Carolina G MiLaysia Fulwiley is signing a multi-year NIL deal with Warriors G Stephen Curry’s signature line Curry Brand, according to Payton Titus of Columbia STATE. Fulwiley is the “first college athlete to partner directly with the brand.” Fulwiley is entering a “four-year deal with Curry Brand,” her mom Phelliccia Mixon told The State. Part of the deal, Fulwiley will “wear Curry Brand shows on the court for the remainder of her college career at USC." Off the court, she will “serve as a brand ambassador” and will also “work with the brand on player exclusives” (Columbia STATE, 3/15).
SAUCE IT UP: ON3.com’s Wes Mitchell noted Mr. Seafood, a Columbia-based restaurant, announced that it will “now carry a Fulwiley sauce, complete with her picture and signature on the bottle.” The partnership was originally announced last month. Mr. Seafood owner Rasheed Scott said, “Always wanted to do something with WBB, was just waiting for the right time, the right opportunity, and the right person.” Fulwiley sauce is a spicy lemon pepper sauce in a garlic butter base (ON3.com, 3/13).
