Menu
Marketing and Sponsorship

Brands looking to increased celebrity cameos to help Super Bowl ads stand out

Brands are "testing the limits" of how many celebrities "can be squeezed into a single Super Bowl ad break," according to Vranica & Rattner of the WALL STREET JOURNAL. Branding strategist Allen Adamson said that brands are "leaning more on celebrities because there is 'so much pressure to break...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/02/08/super-bowl-ads-celebrities

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/02/08/super-bowl-ads-celebrities

CLOSE