Marketing and Sponsorship

Williams breaks Fanatics' draft night sales record

Closing Bell - 04/26/2024

Sales of newly selected Bears QB Caleb Williams ' merchandise, "including jerseys and other apparel," broke Fanatics' record for "draft night sales in any sport" last night. As of this morning, the "only version of Williams' new duds" still available was the alternate orange jersey, "and exclusively in size 2XL" --...

MLS adds Discount Tire as league sponsor with multiyear deal

Daily - 04/26/2024

MLS has signed Discount Tire to a multiyear sponsorship that will see the Arizona-based brand designated as the official tire retailer of MLS, the MLS All-Star Game Target and MLS Cup. Under the deal, financial terms of which were not disclosed, Discount Tire will receive broadcast integrations and...

Upcoming tennis drama 'Challengers' features, promotes brands just like real life

Daily - 04/26/2024

The brands featured in director Luca Guadagnino’s tennis drama "Challengers" featuring Zendaya and Mike Faist “don’t simply augment the movie, they’re integral to it from start to sweaty, invigorating finish” as the movie “promote brands just as their real-life counterparts would," according to Esther Zuckerman of BLOOMBERG NEWS. Zendaya...

Richmond Ivy signs CarMax, Sabra as kit sponsors

Morning Buzz - 04/26/2024

Expansion USL W League club Richmond Ivy SC has signed CarMax as its inaugural front-of-kit sponsor and hummus brand Sabra as a sleeve sponsor. The team is owned by 22 Holdings, which also owns the USL Championship Richmond Kickers, and will begin play in the pre-professional W...

How NIL is affecting the NFL Draft

Unpacks Newsletter - 04/26/2024 | CU Professor News - 04/25/2024

Kirby Smart never minces words. Frankly, he hardly ever dances around points at all. So when asked about name, image and likeness and its relationship with player development, Smart cuts to the crux of a sentiment percolating throughout college football with his usual bluntness. “There’s...

Gatorade leads NFL Draft sponsors in brand awareness

Football Newsletter - 04/25/2024

Detroit's busy spring of event-hosting continues this week as the NFL Draft comes to town. The Motor City last month hosted the NCAA Men's Sweet 16, making it one the SBJ's hottest cities to watch when it comes to recent success in luring and attracting events. Around...

World Wide Technology renews with STL racetrack

Closing Bell - 04/25/2024

St. Louis-based software company World Wide Technology has renewed its track naming rights deal with World Wide Technology Raceway for another five years, extending a deal that started in 2019 toward the end of this decade. Terms were not released, but the deal is worth well into the seven...

Aramco to title next men's, women's World Cups

Closing Bell - 04/25/2024

FIFA and Saudi Arabian state oil giant Aramco today announced a "major sponsorship agreement" until the end of 2027 that "involves sponsorship rights for multiple events," including the 2026 men's World Cup and the Women's World Cup the following year. The deal also sees Aramco become FIFA's Major Worldwide...

Juventus, Two Circles ink commercial partnership

Closing Bell - 04/25/2024

Serie A club Juventus and sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the club's new commercial partnerships program. The deal aims to leverage Two Circles' expertise and data driven approach to foster growth and innovation within the club's commercial roster. The partnership will...

Men's apparel retailer Charles Tyrwhitt becomes Yankees corporate sponsor

Daily - 04/25/2024 | Daily - 04/25/2024

Men’s apparel retailer Charles Tyrwhitt is now a Yankees corporate sponsor. The agreement includes radio ads on Yankees flagship WFAN, in-stadium signage, digital inventory and rights for email blasts to the Yankees fan database. Designation is limited to “Proud Partner’’ and there are no apparel licensing rights included....

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Quote Of the day

The reason why we chose to be downtown is we really wanted that compelling backdrop. And when you see those sweeping scenes in Campus Martius, down Woodward, into Hart Plaza, that's the most beautiful show.
-- NFL Senior Dir of Events Nicki Ewell, on the league's reasons for choosing downtown Detroit as the location for this year's NFL Draft. DETROIT NEWS, 4/25.

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Marketing and Sponsorship

Williams breaks Fanatics' draft night sales record

MLS adds Discount Tire as league sponsor with multiyear deal

Upcoming tennis drama 'Challengers' features, promotes brands just like real life

Richmond Ivy signs CarMax, Sabra as kit sponsors

How NIL is affecting the NFL Draft

Gatorade leads NFL Draft sponsors in brand awareness

World Wide Technology renews with STL racetrack

Aramco to title next men's, women's World Cups

Juventus, Two Circles ink commercial partnership

Men's apparel retailer Charles Tyrwhitt becomes Yankees corporate sponsor

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