Bret McCormick

Delaware North rolled out an augmented reality cocktail menu at TD Garden's 1928 Club for the remainder of the NBA and NHL postseasons. Guests scan a QR code, linking to an AR cocktail menu that activates their phone’s camera app and presenting a realistic, lifelike depiction of...

This weekend is the biggest of the year for premium experiences purveyors Quint, which will have 15,000 guests at Churchill Downs for the 150th Kentucky Derby and another roughly 3,000 at the F1 Miami Grand Prix. Yesterday saw Quint CEO Brian Ruede driving from...

Live Nation’s FY24 Q1 financial results were reported Thursday evening, with quarterly revenue up 21% year-over-year to $3.8B. while Live Nation’s sponsorship revenue grew 24%, that division’s highest first quarter ever.  Ticketmaster sold 77 million fee-bearing tickets during the period, and its quarterly revenue rose 7%...

Stepping into Churchill Downs’ Woodford Reserve Paddock Club Tunnel, the aroma of bourbon is immediate. The dark tunnel, part of a recently completed $200 million overhaul of the paddock, is lined with Woodford Reserve bourbon barrels, producing a scent that highlights not the...

Undergrads started as a furniture-moving company staffed by college students in Clemson, S.C., in 2017, but it’ll provide just shy of 1,000 people to the Churchill Downs temporary workforce during the 150th Kentucky Derby this weekend. Co-founders Tom Mumford and Chris Dyer started Undergrads with a Craigslist...

The University of Cincinnati athletics department announced this morning a multiyear agreement with Sodexo Live to manage premium fan hospitality at all its athletic facilities, including Nippert Stadium, Fifth Third Arena and, beginning this month, UC Baseball Stadium. The school’s new $134M indoor practice facility and athletes’...

The NFL is adding Sports Illustrated Tickets to its NFL Ticketing Network in a multiyear deal that begins this fall with the 2024 season. Sports Illustrated Tickets, which launched in June 2021 , joins Ticketmaster and SeatGeek as participants in the program, which makes them an...

With lawmakers in the state of Kansas considering a bond measure that could fund venues of more than 30,000 seats with at least a billion dollars -- widely understood to be geared toward the Royals or Chiefs -- architect David Manica disseminated renderings for a possible...

Increasingly elevated premium experiences at pro events are trickle-down influencing premium in college settings, Proof of the Pudding CEO Adam Noyes tells my colleague Bret McCormick. All the F&B provider’s clients, including Georgia, Georgia Tech, Auburn, Alabama, Mississippi State and Wake Forest, are looking for any areas of...

New York City FC announced this morning that it’s selected Legends to manage all sales efforts for suites and premium seating for the club’s new stadium being built at Willets Point in Queens and set to open in 2027.    Legends will provide NYCFC’s strategic consulting...