Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

Google Chrome promoting AI products at Miami GP

Closing Bell - 05/03/2024

Google Chrome is using its partnership with McLaren Racing to pull off marketing promotions around artificial intelligence during F1 Miami weekend. The tech titan’s web browser brand enlisted Colombian rapper Maluma to shoot a music video that uses sounds from the engine of McLaren’s race car to...

Sponsor activation picking up ahead of Miami GP

Morning Buzz - 05/03/2024

Sponsor activation is picking up the pace heading into the first day of the third edition of the F1 Crypto.com Miami Grand Prix. TAG Heuer, an official sponsor of Red Bull Racing, has teamed up with U.S. apparel brand Kith to launch a new edition of...

Ally Financial gets naming rights to Kansas Speedway's new club area

Unpacks Newsletter - 05/02/2024

Ally Financial is adding another asset to its official partnership with NASCAR by getting naming rights to a new club area that is being built at Kansas Speedway. The Ally Apex Club will be on the fourth floor of the frontstretch suite tower at Kansas...

WhatsApp debuts Mercedes F1 race car emoji

Morning Buzz - 04/30/2024

Meta’s WhatsApp messaging platform last night replaced its standard emoji of a race car with a new Mercedes-Benz F1 team version that’s now available to its two billion-plus users, and showed it off while hosting an event at the Empire State Building. Beginning Monday, WhatsApp said users...

Following Talladega win, Denny Hamlin explains 23XI's bid to get more Air Jordan brand merchandise

Unpacks Newsletter - 04/26/2024

23XI Racing co-owner Denny Hamlin knows that fans want merchandise from Nike’s Jordan Brand, but the challenge of making it happen has stemmed in part from the brand’s focus on scarcity. However, hope may soon be on the way in time for NASCAR’s Chicago...

World Wide Technology renews with STL racetrack

Closing Bell - 04/25/2024

St. Louis-based software company World Wide Technology has renewed its track naming rights deal with World Wide Technology Raceway for another five years, extending a deal that started in 2019 toward the end of this decade. Terms were not released, but the deal is worth well into the seven...

Kroger move could signal forthcoming shakeup for NASCAR's JTG Daugherty Racing team

Closing Bell - 04/22/2024

Kroger could be on the move in NASCAR after this year as part of a shakeup at JTG Daugherty Racing, with the potential of America’s largest supermarket chain switching to a new team in 2025, according to people familiar with the matter. Since 2010, the Cincinnati-based grocery...

Jordan sees 23XI win at Talladega in person

Morning Buzz - 04/22/2024

Michael Jordan witnessed his NASCAR team take the checkered flag with him in attendance for the first time with yesterday’s Geico 500 at Talladega Superspeedway, a resounding win by his Jordan Brand-sponsored No. 45 Toyota. 23XI Racing driver Tyler Reddick beat Brad Keselowski...

F1's first China trip since pre pandemic seen as important moment for global series

Daily - 04/16/2024

For the first time since 2019, it is race week in China for F1 following four straight pandemic cancellations – an important moment for both the sport and the world’s second-largest economy. China was one of the most stringent countries in the world on COVID-19...

PacSun launches collection for UFC 300

Clothing retailer PacSun has launched a new collection specially made for this weekend’s UFC 300, the latest offering from the official licensee of the fighting property. The collection went on sale today ahead of UFC 300 tomorrow night at T-Mobile Arena in Las Vegas, where the Endeavor-affiliated...

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