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Volume 23 No. 17
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New arena has deals for Chase customers

As the new home of the Golden State Warriors works toward a September opening, naming-rights partner JPMorgan Chase is detailing how it plans to make San Francisco’s Chase Center pay off for its customers.

The financial institution will kick off its activation efforts at the arena by giving Warriors fans 50% off every purchase made with a Chase debit or credit card during the team’s first home game of the 2019-20 season, said Frank Nakano, JPMorgan Chase’s managing director for sports and entertainment marketing. 

The Chase Center, which plans to offer 200 nights a year of events, gives the bank many opportunities to gather data and insights on existing and potential customers, Nakano said.

To amplify the benefits of having a Chase account, customers will be able to enter the arena 30 minutes in advance of doors opening for all Warriors weekend games. Throughout the season, Chase customers will get discounts, $5 for every $30 they spend, and if they embed their debit or credit card in the Warriors’ mobile app, they will get 10% off their total concessions check. 

Chase worked directly with the Warriors and the team’s mobile app developer, Accenture, to set up the mobile discount program. The first 10,000 fans to upload a Chase credit or debit card to the app’s digital wallet will get a $15 merchandise voucher. 

“As you enter the Chase Center, you’d be crazy not to have this product,” said Nakano, as Chase aims to show non-customers the benefits of opening checking and credit card accounts.

In previous years, Chase has offered similar 50% off concessions nights at Madison Square Garden, where the company is the marquee sponsor. For the Warriors home opener last season at Oracle Arena, Chase offered 25% off merchandise at the team shop for all Chase credit and debit cardholders.

Since Chase will process every transaction at Chase Center, the company will know what kind of merchandise, food and beverage, and services Chase customers and non-customers purchase. Chase can then use that data to craft offers and experiences for arena customers and potentially make offers to non-customers, Nakano said. 

“It’s pretty interesting; we’ll know a lot about people coming in and out of the building,” Nakano added.