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Volume 22 No. 27
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Power Players: John Mount

Photo: coke studios

John Mount

Vice President, Marketing Assets and Activation
Coca-Cola USA

Mount’s tenure at Coca-Cola dates to 1998, but it was March 2018 that became a pivotal time not only for Mount, but for Coca-Cola’s collegiate marketing. That’s when Mount was handed the sponsorship and activation keys to manage the beverage company’s massive portfolio, including huge spends with the NCAA and ESPN’s college programming.