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Volume 22 No. 23
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Tony’s Take: NHL sponsorship

Tony Ponturo is executive vice president of strategy for Turnkey Intelligence. He oversaw Anheuser-Busch’s marketing, media and sponsorship from 1991 to 2008.
The NHL may be in its most exciting position in more than 20 years and the league’s partners are benefiting from strong consumer awareness. What are some of the reasons? First, the NHL and NBC have become consistent and great partners that work together to promote the game. The NHL bou...

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