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Volume 22 No. 35
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Ticketmaster becomes Chase Center partner

Ticketmaster Chief Product Officer Justin Burleigh (left) is joined by former Warrior Tim Hardaway, 30-year Warriors season-ticket holder Mark Carpenter and his friend Tim Healy, and Chase Center General Manager Kim Stone.
Photo: ap images

Ticketmaster has renewed its sponsorship of the Golden State Warriors in a deal that makes the ticketing company the 10th founding partner of the Chase Center.

Ticketmaster will continue to be the team’s official ticketing partner and will handle venue and ticket technology for the new San Francisco arena set to open this fall and the G League Santa Cruz Warriors. It also will partner with the Warriors’ esports teams, the Golden Guardians and the Warriors Gaming Squad.

Chase Center will use Ticketmaster’s “Presence” software platform, which facilitates ticket sales, exchanges and generates customer data for the Warriors, and will implement its “SafeTix” product after the opening season at Chase. SafeTix generates an original barcode every time a mobile ticket is transferred.

Ticketmaster joins a roster of founding partners that includes Accenture, Google Cloud, HPE, JPMorgan Chase, Kaiser Permanente, PepsiCo, Rakuten, RingCentral and United Airlines. Terms were not disclosed, but the founding-level deals have gone for $1 million annually for 10 years.

The Warriors and Ticketmaster negotiated the deal directly.