Group Created with Sketch.
Volume 22 No. 23
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Networks see value in greater WNBA exposure

NESN and YES Network are boosting awareness of the Sun and Liberty, respectively, with cross-promotion and plans for shoulder programming.
During a recent game between the Boston Red Sox and Cleveland Indians, when a seventh-inning base hit created a brief lull in the action, the New England Sports Network went into promo mode. Color commentator Dennis Eckersley told viewers that the Connecticut Sun now called NESN home. Then he ...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...