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Volume 22 No. 23
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Power Players: Shaun Beard

SHAUN BEARD
Senior Vice President of Food and Beverage
Savor SMG; Premier Brands of America

Beard asserts that concessions operations at the more than two dozen minor league and college arenas that he oversees — such as BOK Center in Tulsa — use the “hotel-driven hospitality model” that he developed during his years in the hospitality and convention center business. People coming to sports venues are like convention visitors, he said, they want to be pampered and sample local fare.