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Volume 22 No. 28
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Power Players: John Sergi

Photo: C. Morgan Engel / Minnesota Vikings

Principal and Owner
John Sergi & Associates

Sergi helps clients understand what they can do to improve fans’ game-day food and beverage experiences, and his trademarked phrase “Hospitality Design Thinking” describes the process he instills when creating a concessions strategy. His work, like the recent Wisconsin-centric makeover at Milwaukee’s Miller Park, reflects the personalities of teams and their fans.