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Volume 22 No. 35
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Going Too Far?

Leaders at three of the top schools that offer a sports business education weigh in on the debate surrounding distance learning.

“We decided to get in the online game seven or eight years ago. It was really for the people who already were working in sports. But every time we turn around I’m seeing a new program come out with an online offering and no criteria. So I just wonder, will that get it done? I’m concerned when I see major universities with outstanding brands running programs in their continuing education colleges. What’s to stop more schools from offering online degrees with no criteria or background? You can say you have a master’s in sports, but what does that really mean?”

— Jim Kahler, Executive Director,
Center for Sports Administration, Ohio University


“The programs probably are looking at the reality that some people are not going to be able to uproot from where they are. And we will have to look at how we can efficiently provide the best of our academic content or the best of our faculty to the people who can’t travel to Syracuse and make it easy for people to get the knowledge that they need for the next step in their career.”

— Rick Burton, Professor, Syracuse University


“We have stayed away a little bit from the online because we think it might diminish us. Our grads don’t want to see any sort of watered-down version of what we offer. Online is a huge moneymaker for the people who do it. But part of the reason people go to UMass is because we’re very good at getting them jobs when they’re done. If you add 100 more online students, I don’t know if we can do that.”

— Janet Fink, Department Chair,
University of Massachusetts sport management