Marketplace Roundup: NRL Partners With Chemist Warehouse
Australian pharmacy retailer Chemist Warehouse partnered with the National Rugby League as the official naming rights partner for Sunday Football in '19. Chemist Warehouse will activate its partnership at Brisbane Magic Round in Round Nine (NRL).
Lion-owned Steinlager was named the official sponsor of Emirates Team New Zealand for the America's Cup. The brand was also named the official beer partner for Team NZ during the sailing regatta which will be held on the Hauraki Gulf in March '21 (NEW ZEALAND HERALD, 2/21).
McLaren Racing announced AutoNation will return as a partner for the Indy 500. Fernando Alonso's McLaren-Chevrolet will feature AutoNation's branding in the race on May 26 (McLaren).
Berlin Int'l Gaming announced a multiyear strategic partnership with Red Bull ahead of its first game in the Intel Extreme Masters Katowice Legends Stage. Red Bull's support of BIG will include joint campaigns and events, with more details to be announced (THE ESPORTS OBSERVER, 2/20).
For more coverage of the business of esports, visit our partners, esportsobserver.com.