European Tour Secures Long-Term Deal With Sina Sports
Sina Sports and the European Tour today announced a long-term, exclusive digital streaming deal. The partnership will see Sina Sports live-streaming all European Tour events exclusively on all Sina Sports platforms through the end of the 2021 season.https://t.co/xIdiMJMSOU pic.twitter.com/hp8wbrw57d— Sina Sports (@SinasportsChina) February 13, 2019
The European Tour secured a long-term partnership with Sina Sports for the exclusive digital broadcast rights to all European Tour events. Sina Sports will livestream all European Tour tournaments exclusively on all Sina Sports platforms, effective immediately until the end of the '21 season. The tour features Chinese golfers Li Haotong and Wu Ashun. Sina Sports' newly-created in-house digital media agency will manage the European Tour’s official social media assets in China, including its Weibo and WeChat accounts (European Tour).