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Volume 27 No. 5
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Live Sports Key To Molson Coors' Plans To Boost Ad Spending

Molson Coors will "boost spending in the year’s second half as the beer industry shows signs of resiliency during the pandemic," and the planned uptick "partially depends on live sports programming," according to E.J. Schultz of AD AGE. Molson Coors CFO Tracey Joubert said of the company's pl...

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