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Volume 27 No. 7
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Michelob Ultra Replacing Budweiser As NBA's Official Beer

A-B InBev’s Michelob Ultra brand is replacing Budweiser as the NBA’s official beer partner. A-B has been a long-term partner of the NBA with Budweiser and Bud Light being the lead NBA brands for more than two decades. The new multiyear deal with A-B’s Ultra brand begins with the l...

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