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Volume 26 No. 203
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Barstool CRO Projects Significant Decline In Q2 Ad Revenue

Barstool Sports CRO Deirdre Lester projects that the publisher "will be down 20-25% in advertising in the 'short term,'" adding that Q2 "has always been a bit slower for live sports," according to Kayleigh Barber of DIGIDAY. Lester's team has been "pitching new digital editorial products, while com...

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