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Volume 26 No. 209
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Audience Analysis: Fox Sports Sees Mixed Bowl Game Results

Fox Sports had a mixed bag for its two bowl games this season. Fox aired Cal’s win over Illinois in the Redbox Bowl on Monday afternoon, drawing 1.87 million viewers. That is the game’s lowest figure since ESPN2 drew 1.07 million viewers for Arizona State-Navy when it was the Kraft Fight Hunger Bowl back in ’12. Meanwhile, FS1 drew 2.5 million viewers for Iowa’s win over USC in the San Diego County Credit Union Holiday Bowl last Friday night, marking the game’s best mark yet on the cable network and also FS1’s third-best college football game audience on record.

EL FIN: Univision and TUDN on Sunday night averaged 3.3 million viewers for the second leg of the Liga MX Apertura title game between Chivas and Club America. That is the best audience for any Apertura (fall season) game in Liga MX since ’16 and the best club soccer audience on U.S. TV for all of ’19. Meanwhile, last Thursday, the first leg of the matchup drew a total audience of 1.5 million viewers on FS1 and Fox Deportes. It was the first Liga MX finale ever to air on Fox Deportes.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
"SNF": 49ers-Seahawks
12/29
NBC
8:23-11:28pm
12.5
22,846
CFP semifinal: PlayStation Fiesta Bowl:
Clemson-Ohio State
12/28
ESPN/ESPN2/
ESPNU/ESPNews
8:17pm-12:08am
n/a
21,151
NFL: Redskins-Cowboys (74%)
12/29
Fox
4:25-7:45pm
11.6
20,996
CFP semifinal: Chick-Fil-A Peach Bowl:
LSU-Oklahoma
12/28
ESPN/ESPN2/
ESPNU/ESPNews
4:20-7:48pm
n/a
17,214
NFL: Chargers-Chiefs (55%);
Dolphins-Patriots (36%)
12/29
CBS
1:03-4:25pm
8.5
14,901
NFL: (regional)
12/29
Fox
1:03-4:25pm
8.3
14,426
"MNF": Packers-Vikings
12/23
ESPN
8:13-11:28pm
7.8
13,566
NFL: (regional)
12/29
CBS
4:25-7:45pm
7.5
12,531
NBA: Clippers-Lakers
12/25
ABC/ESPN
8:00-10:39pm
n/a
8,769
"Football Night in America"
12/29
NBC
7:27-8:14pm
4.3
7,605
NBA: Rockets-Warriors
12/25
ABC
5:00-7:30pm
3.2
6,550
Goodyear Cotton Bowl Classic:
Penn State-Memphis
12/28
ESPN
12:00-3:46pm
3.8
6,220
NBA: Bucks-76ers
12/25
ABC
2:30-5:00pm
2.8
5,482
"Fox NFL Sunday"
12/29
Fox
12:00-1:03pm
3.3
5,355
Academy Sports + Outdoors Texas Bowl:
Texas A&M-Oklahoma State
12/27
ESPN
6:48-10:04pm
2.8
4,895
Camping World Bowl: Notre Dame-Iowa State
12/28
ABC
12:01-3:30pm
2.7
4,165
New Era Pinstripe Bowl:
Michigan State-Wake Forest
12/27
ESPN
3:24-6:48pm
2.3
3,795
"The NFL Today"
12/29
CBS
12:00-1:03pm
2.1
3,350
NBA: Celtics-Raptors
12/25
ESPN
12:12-2:34pm
1.8
3,324
Liga MX: Apertura final:
Leg 2: Chivas-Club America
12/29
Univision/
TUDN
8:45pm-12:33am
n/a
3,300
Quick Lane Bowl: Pitt-Eastern Michigan
12/26
ESPN
8:00-11:47pm
1.8
3,045
Cheez-It Bowl: Washington State-Air Force
12/27
ESPN
10:16pm-1:38am
1.6
2,617
San Diego County Credit Union
Holiday Bowl: Iowa-USC
12/27
FS1
8:01-11:50pm
1.3
2,500
College basketball: Louisville-Kentucky
12/28
CBS
3:45-6:00pm
1.3
2,047
Redbox Bowl: Cal-Illinois
12/30
Fox
4:00-7:15pm
n/a
1,868
"Fox NFL Kickoff"
12/29
Fox
11:00am-12:00pm
0.8
1,297
College basketball: Wisconsin-Tennessee
12/28
CBS
1:30-3:45pm
0.6
889
EPL: Tottenham-Norwich City
12/28
NBC
12:30-2:30pm
0.5
799
EPL: Manchester United-Burnley
12/28
NBC
2:40-5:00pm
0.5
778
Bowling: Bowlero Elite Series (taped)
12/29
NBC
1:00-3:00pm
0.4
538
Drone Racing League (taped)
12/29
NBC
4:00-6:00pm
0.3
504
Red Bull Signature Series (taped)
12/28
Fox
2:00-3:00pm
0.3
423
College basketball: Kansas-Stanford
12/29
ABC
3:00-5:15pm
0.3
397
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Audience Analysis