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Volume 27 No. 5
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Sneaker Free Agent Doncic Playing Up Value Of Next Shoe Deal

Doncic is attracting major attention from shoe brands for his next endorsement deal
Photo: NBAE/GETTY IMAGES
Doncic is attracting major attention from shoe brands for his next endorsement deal
Photo: NBAE/GETTY IMAGES
Doncic is attracting major attention from shoe brands for his next endorsement deal
Photo: NBAE/GETTY IMAGES

Mavericks G Luka Doncic wore a "new neon 'lime' shade" pair of Under Armour Curry 7s against the Spurs on Monday, marking the "first time Doncic hadn't worn Nike shoes since he signed a two-year contract" with the brand in '17, according to Callie Caplan of the DALLAS MORNING NEWS. His Nike deal is "now expired." Doncic said that he is "testing his options ahead of what will likely be a massive" new shoe deal. Doncic: "I'm just a free agent, so I'm trying shoes" (DALLAS MORNING NEWS, 11/20). CBSSPORTS.com's Ruben Palacios noted a new sneaker deal for Doncic "isn't expected anytime soon, so that leaves the possibility of Doncic playing this season out as a sneaker free agent." The "proper way to describe Doncic's current situation" is "uncharted territory." All of his '18 NBA Draft day counterparts "still have years remaining on their shoe deals while Doncic is a free agent and looks to be raising the bar on what exactly it's going to cost a major brand to make him sign." Every "major brand executive with a pulse should be salivating at the notion" of signing the 20-year old. A major endorsement deal is a "certainty, but the question then becomes whether Doncic should get a signature shoe within this deal" (CBSSPORTS.com, 11/19).