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Volume 26 No. 227
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Giants' Daniel Jones Files For Trademark On "Danny Dimes"

Unlicensed apparel quickly popped up after Jones became the Giants' starting quarterback
Photo: GETTY IMAGES
Unlicensed apparel quickly popped up after Jones became the Giants' starting quarterback
Photo: GETTY IMAGES
Unlicensed apparel quickly popped up after Jones became the Giants' starting quarterback
Photo: GETTY IMAGES

Giants rookie QB Daniel Jones has filed a trademark request for "Danny Dimes" through his agents at CAA, according to Jordan Raanan of ESPN.com. The Oct. 15 filing was made because of the "demand for Danny Dimes merchandise and to protect Jones moving forward." There were "more than 20 companies producing unlicensed shirts not long after his first career start" against the Buccaneers on Sept. 22. The application has a "long list of goods and services for the Danny Dimes likeness" that includes "video games, football helmets, trading cards, crayons, bumper stickers, clothing and toys." The decision for Jones' team to file was "made after two other trademark applications were recorded in the aftermath of Jones becoming the Giants' starting quarterback" (ESPN.com, 11/14). NFL Network's Peter Schrager said N.Y. has "kind of cooled on the 'Danny Dimes' phenomenon," but "we'll see how it goes over the offseason." Schrager: "You don't hear much 'Danny Dimes' talk after the last two weeks of Giants football" ("Good Morning Football," NFL Network, 11/15).