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Volume 26 No. 207
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"A's Cast Live" Sets The Tone For Future MLB Digital Properties

"A's Cast Live" is the "flagship program of the A's Cast streaming station," a digital radio network "conceived and run by the organization and the first of its kind" in MLB, according to Mike Kovak of TRIBLIVE.com. With more than 500,000 individual downloads, "A's Cast Live" is the "most popular and downloaded property in MLB." A's multimedia producer Cody Elias said, "We're the first team in baseball to be doing this. We're the No. 1 podcast in Major League Baseball." Hosted by Bay Area sports media veteran Chris Townsend, "'A's Cast Live' runs for three hours" Monday-Friday during the season. For home games, Elias and Townsend "typically broadcast from the field at the Oakland Coliseum." During road trips, the show "goes live from Townsend's home." It also "continues through the offseason." While the focus is often on the A's, the show "isn't afraid to stray from the franchise for topics." Elias said, "This is such a great avenue for fans and everyone to get access to content. I'm glad to see other teams realize this is the future. It's a really cool setup, the idea of giving fans access to all this content" (TRIBLIVE.com, 10/18).