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Volume 26 No. 59
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BofA CMO: Sports An "Important Aspect" Of Bank's Business Strategy

Verdone said clients who are aware of BofA's MLB deal rate the bank more favorably than those who aren't Photo: Marc Bryan-Brown Bank of America CMO Meredith Verdone was a featured Q&A on Day 1 of the Octagon Sports Marketing Symposium, where she delved into how sports ties are an...

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