Navigate Marketing Suing Big 12 For Breach Of Contract
Chicago-based Navigate Marketing has sued the Big 12 for damages in excess of $1M, as the marketing and research firm alleges that the conference was in breach of contract when it refused to pay for consulting services. The Big 12 hired Navigate in '15 to provide analysis on whether it should expand beyond its 10 member institutions. Big 12 Commissioner Bob Bowlsby in a statement to SBJ said, "Our agreement with Navigate was terminated for cause, and we look forward to the court resolving this matter.” The plaintiffs had no comment when reached. Navigate is due a commission of 1% on incremental revenue earned by the Big 12 from its media rights, the suit alleges. The Big 12 in '17 entered into a newly negotiated media deal with one of its broadcast partners, according to the suit. The conference currently has deals with ESPN and Fox. The Big 12 earned $230M in additional revenue from the new deal, the suit alleges. The Big 12 decided in October '16 that it would not expand after vetting more than a dozen schools.
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