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Volume 27 No. 5
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IOC Official Says Preparations On Track For '28 Games In L.A.

A top IOC official tasked with coordinating the '28 Games made her "first visit to meet with local organizers and tour proposed venues" in L.A. this week, and preparations are "so far, so good," according to David Wharton of the L.A. TIMES. IOC Coordination Commission Chair for the '28 Games Nicole Hoevertsz toured sites like the L.A. Coliseum, L.A. Live and Dignity Health Sports Park. Given that the LA 28 plan is "based on existing stadiums and arenas," there "aren't any massive construction projects to be completed." Still, the IOC "will continue to monitor the progress, with Hoevertsz acting as liaison with organizers." Hoevertsz said L.A. is in a "comfortable position." She also "echoed the IOC suggestion that 2028 might serve" as a "cost-saving model for future hosts." Hoevertsz: "They have everything. So they can actually focus on what other organizing committees usually have to do at the last minute ... the actual organization of the Games." She added that she "plans to return next year with the rest of the commission" (L.A. TIMES, 10/10).

MARKETING PUSH: In California, Scott Reid notes the L.A. budget of $6.9B is the "lowest for a Summer Games" since the '96 Atlanta Games. Hoevertsz said L.A. is a "very low risk Games." With so much infrastructure in place, LA 28 and USOPC officials are focusing on "marketing and sponsorship deals." The Games' marketing window opens in '21 and is "twice the normal length." Games officials "hope to announce major sponsorship deals in the first quarter" of '20. Hoevertsz said the IOC is "very confident" in LA 28 and the USOPC's ability to sell the Games (ORANGE COUNTY REGISTER, 10/10).