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Volume 26 No. 202
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NFL Continues To See Positive Ratings Growth After Week 4

Four weeks into the '19 NFL season, viewership continues to rise, building off last season's uptick. Games are averaging 16.3 million viewers on TV across all nets, up 4% from 15.7 million at the same point last season, and up 5% from two years ago. Fox and CBS are seeing their best Sunday afternoon averages since the start of the '16 season. Fox on Sundays is averaging 18.7 million viewers, up 4%, while CBS is averaging 17 million, also up 4%. NBC is also off to its best start since '16 with "SNF," averaging 20.9 million viewers on TV and easily on pace to deliver NBC its ninth straight season with primetime TV's most-watched program. "MNF" is enjoying a 2% gain for ESPN, while Fox and NFL Network after three "TNF" games are up 6%.

NFL GAME VIEWERSHIP THROUGH WEEK 4
NETWORK
'19 (000)
'18 (000)
'17 (000)
NBC*
20,919
19,887
20,095
Fox
18,650
17,915
18,220
CBS
16,973
16,347
15,186
ESPN
11,595
11,400
11,904
Fox/NFLN**
10,628
10,078
9,941
NOTES: * = Includes NFL Kickoff. ** = "TNF" package, which includes some Saturday games, London games later in the season.
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NFL viewership through Week 4

MOVING THE BALL FORWARD: Streaming is really picking up for games. When digital is factored in, games are averaging 16.6 million viewers, which is up 5% year over year. League partners are seeing a 48% year-over-year gain for digital viewership, taking in an average minute audience of 481,000 per game. This past Sunday night, NBC Sports Digital saw an AMA of 599,000 viewers for Cowboys-Saints, marking its most-streamed regular-season NFL game yet. Season to date, "SNF" streaming is up 36%. Meanwhile, pregame shows are seeing gains. CBS' "The NFL Today" is up 8%, "Fox NFL Sunday" is up 6%, "Fox NFL Kickoff" is up 5% and ESPN's "Sunday NFL Countdown" is up 17%.

LOSS OF DOWNS: Ratings among males 18-34 is a cause for concern. The league is down 6% in the demo through Week 4, with Fox, CBS and NBC each down 4% on Sundays. ESPN, however, is seeing a 2% gain among males 18-34.